MKU

MKU is a leading manufacturer and supplier of fiberglass helmets to the Indian Armed Forces. Renowned for its cutting-edge technology and expertise in armoring, MKU stands unrivaled globally. In 2012, the company diversified into Electro Optics and became proficient in indigenously manufacturing night vision and thermal devices in India. MKU's mission is to provide top-tier protective solutions and Electro Optics equipment to defense personnel, law enforcement agencies, and security forces worldwide.

Project Brief

MKU sought assistance in managing the “Electro Optics” section of their corporate website. The client required upgrades and fixes to enhance user experience, showcase their Electro Optics products effectively, and bolster engagement with their target audience.

Services Provided

UX/UI Website Design Frontend Development Backend Development QA & Software Testing

Faced Challenges

The most significant challenge the client faced before the project's implementation was an outdated and disorganized Electro Optics section on their corporate website, leading to poor user experience and engagement.

The existing Electro Optics section lacked an intuitive and user-friendly interface, leading to a subpar browsing experience for visitors.

The presentation of Electro Optics products was disorganized and failed to highlight their unique features, resulting in reduced user engagement and conversions.

Project Approach

The project aimed to transform the Electro Optics section of MKU’s corporate website into an attractive and user-centric platform. The process began with a comprehensive discovery phase to identify pain points and define the project scope. The UI/UX design team crafted wireframes and prototypes, working closely with the client to ensure seamless navigation and product visibility. In the development phase, the frontend and backend teams collaborated to implement the design, leveraging modern technologies and adhering to best practices. Rigorous testing and quality assurance were performed at every stage to guarantee a bug-free and optimized website.

Key Benefits

  • Streamlined user experience, making it easier for visitors to explore and understand Electro Optics products.
  • Improved product presentation and information organization, leading to increased user engagement.
  • Enhanced brand reputation and credibility through a professionally designed Electro Optics section.

Revamping Electro Optics section through collaborative design, modern development, and rigorous testing.

Results

The project successfully transformed MKU’s Electro Optics section into an engaging and informative platform. The upgraded UI/UX design received positive feedback from users, resulting in a substantial increase in page views and longer session durations. With clear and organized product presentations, visitors were more likely to explore various Electro Optics offerings, leading to a rise in inquiries and potential leads. The website’s improved performance positively impacted the client’s operations, as they experienced an uptick in inquiries and conversions.

Technologies Used

ASP.NET HTML5/CSS3 MySQL

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