{"id":8581,"date":"2014-05-09T17:48:34","date_gmt":"2014-05-09T12:18:34","guid":{"rendered":"https:\/\/www.indianic.com\/blog\/?p=8581"},"modified":"2021-02-08T14:56:39","modified_gmt":"2021-02-08T09:26:39","slug":"apple-on-the-verge-of-acquiring-headphone-maker-beats","status":"publish","type":"post","link":"https:\/\/indianic.devpress.net\/blog\/events-updates\/apple-on-the-verge-of-acquiring-headphone-maker-beats.html","title":{"rendered":"Apple on the verge of acquiring headphone maker \u2018Beats\u2019"},"content":{"rendered":"

As per various media reports, tech giant Apple is all set to take over music-streaming service provider and headphone maker, Beats Electronics. The reports claimed that the smartphone provider could pay up to a sum of nearly $3.2bn, with a deal that could be announced next week. Both the companies are in the process of negotiating details and the envisioned deal is on course to fall through.<\/p>\n

\"Apple<\/p>\n

Apple has been in the lookout for a subscription based music service in the market. The company needed to enhance its “iRadio” ad-based offering that was launched last year. It was an attempt by the company to stamp its authority in the music-streaming arena.<\/p>\n

Beats Electronics was founded seven years ago by music producer\/rapper Dr. Dre and fellow music icon Jimmy Lovine seven years ago. Since then, they have launched a high-end series of headphones in the market.<\/p>\n

While launching Beats Music (a premium music-streaming service) in January, Lovine had made a statement saying “with the headphones, we hit an emotional chord with hardware. Now, it’s all about completing a circle and giving people the full experience of music.” This service may have proven to be very appealing for Apple, with the popularity of the iTunes service appearing to falling.<\/p>\n

Apple has already been selling Beats products in their retail stores. In the last month itself, Beats began offering a way to subscribe to its streaming music service using Apple’s in-app purchase, something that gives Apple a cut of its subscription revenue.<\/p>\n

In last month’s quarterly earnings conference call, Cook revealed that Apple made 24 acquisitions over the past 18 months. Considering that the company has not exceeded $1 billion for any acquisition, the rumored $3.2 billion purchase of Beats would be unprecedented. He further stated that they were in search for other acquisitions that could enhance the company’s existing and future products.<\/p>\n","protected":false},"excerpt":{"rendered":"

As per various media reports, tech giant Apple is all set to take over music-streaming service provider and headphone maker, Beats Electronics. The reports claimed that the smartphone provider could pay up to a sum of nearly $3.2bn, with a deal that could be announced next week. Both the companies are in the process of…<\/p>\n","protected":false},"author":1,"featured_media":8584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1129],"tags":[],"acf":{"show_table_of_content":null,"table_of_content":null},"_links":{"self":[{"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/posts\/8581"}],"collection":[{"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/comments?post=8581"}],"version-history":[{"count":0,"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/posts\/8581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/media\/8584"}],"wp:attachment":[{"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/media?parent=8581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/categories?post=8581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianic.devpress.net\/blog\/wp-json\/wp\/v2\/tags?post=8581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}