Advantages of Magento Over Other Platforms to Build on Online Store

There is no single one-size-fits-all eCommerce platform solution that will actually work well with every business. Each platform has its own advantages. That’s why it confuses many store owners when choosing their best fit as there are plenty of powerful eCommerce site builders out there competing against each other for top-tier positions.

If you – as a store owner – want to develop an eCommerce site that is flexible as well as secure enough to make your business run smoothly, PHP-based open-source CMS platforms can be your perfect choice.

In this article, we will see what are those instant advantages Magento offers while preferring it over the other eCommerce platforms like OpenCart, Shopify, WooCommerce, OsCommerce, etc.

Benefits of Magento to Build Online Store

Multi-layer navigation

Merchants can use multi-layered navigation for a comfortable and satisfying shopping experience. Customers are simple and easy to look for products of their products and products.

Responsive

Magento eCommerce allows websites to work on multiple devices efficiently, regardless of their screen sizes and other features. Customers can access these websites easily on their mobile devices, even using various devices like smartphones, iPads, tablets, or laptops.

Single Background with Multiple Stores

Using Magento technology, the eCommerce store developers can add various shopping stores on the platform using one admin backend. This makes it easy to manage thousands of listings and products with minimum effort spent.

Cross-browser compatibility

This feature is easily accessible through internet browsers. This reduces the usage limits and allows the website to raise the highest quality of the search engines.

Agile & Open-Source

First & foremost, Magento 2 being an open-source platform makes the eCommerce development simplified. It makes you access to a variety of templates too.

Speed

Magento 2 is equipped with Varnish caching which improves page loading speed making it 50% faster as compared to Magento 1. Thus, websites built with Magento 2 load at a lightning speed.

Flexibility

Magento 2 comes up with unparalleled flexibility. Each & every aspect of an eCommerce store can be altered by its appearance or functionality.

Scalability

As tested on around 12 server configurations, Magento 2 has 150% more Pageviews per hour than Magento 1 i.e. it can handle 2.1 million more page views per hour and has 117% more orders processing per hour than Magento 1.

Rapid Development & Enhancements

Magento having over 5000 add-on extensions as well as open-source fastens the development process and is a very user-friendly tool that can help you with enhancements in your online store.

Personalization

Magento 2 giving you the advanced functionality of tracking your shopper’s behavior, their preferences & previous purchases, you can study them well and offer them highly personalized shopping experiences.

Ideal for Localization Features

Magento 2 helps in serving different regions around the world by providing functionalities like Multi-Lingual & Multi-Currency.

SEO Friendly

To make your e-store visible to your set audience, SEO is one of the most important things to consider. Magento 2 comes with in-built features that can optimize your SEO easily.

Fully Customizable

Allowing to make any sort of customization makes Magento 2 the best choice to build an online store of any size, for almost all industries. Everything in Magento 2 can be altered to suit your bespoke eCommerce needs.

Smooth Checkout

With Magento 2, the checkout process is 38% faster compared to Magento 1. It has almost cut down the shopping cart abandonment rate to a greater extent leading to a higher conversion rate.

Security

With secure access to multiple levels of user permissions and an even more advanced level of security while transactions, Magento 2 keeps your eCommerce website much safe as compared to others.

Protected authorization

Magento is designed as a secure site to keep customers and business details safe. Websites are more secure, avoiding data violations from external sources.

Return Material Authorization (RMA)

With RMA, shop owners can attract more and more customers. They can use things that can be refunded to facilitate product returns for customers.

Final Say…

It is almost a never-ending thing if I carry out the reasons for opting for Magento to build a fully functional Magento eCommerce store to meet custom business and user needs.

Magento also supports and has powerful tools that can help you automate your sales and marketing processes. The use of AI and ML can be integrated with such eCommerce platforms to fetch the data and give analytics reports for salespeople to analyze the situations. This helps in making forecasts for the future for the decision-makers.

Nevertheless, given the power of Magento, only Magento experts can help you fulfill the true potential of this platform. Wise when you hire a Magento development team for your eCommerce store.

Why IndiaNIC is Preferred Choice for Magento Development?

Magento development is the forte of IndiaNIC. The Magento team is simply equipped with the best experts with decades of combined experience and has worked with startups, SMEs, and even Fortune 500 companies to build amazing eCommerce stores. Magento development services at IndiaNIC will get you a fully customized, secure, innovative, and scalable eCommerce solution.

IndiaNIC is a family of 500+ software experts and has successfully delivered eCommerce projects since its establishment in 1997. The dedicated engagement model to hire an extended team of Magento developers is bespoke, while methodology and workflow are client-focused. To cater to the global clients better, we are extending their physical presence in various countries steadily yet successfully.