Freshmarket Hub

Freshmarket Hub is open to growers, retailers, restaurateurs and anyone who loves fresh produce. Freshmarket Hub operates as an independent trust account, ensuring a secure and transparent environment for the sale of farm fresh.

Project Brief

Freshmarket Hub is a trading portal that connects businesses with providers of fresh produce. It optimizes transparency, refines procurement processes, and offers over 300 varieties of weekly imported produce items.

Freshmarket Hub aims to bridge the gap between Buyers and Suppliers of produce by fostering a socially responsible and sustainable connection. The platform prioritizes security, transparency, and a welcoming business atmosphere, catering to producers and buyers of all sizes. It aspires to be the preferred destination for individuals and organizations looking to engage in the sale and purchase of fresh produce, promoting responsible and sustainable trade practices in a secure and transparent manner.

Services Provided

Design Prototype Frontend Development Backend Development QA & Software Testing

Faced Challenges

Establishing socially responsible connections and implementing a price discrimination feature for tailored pricing arrangements.

Connecting Buyers and Suppliers in a Socially Responsible and Sustainable way: The platform aimed to establish connections that promote ethical and sustainable practices in the food industry.

Price Discrimination Feature: The platform needed to implement a feature that allowed vendors to set special prices for contracted buyers for specific products.

Project Approach

The overall approach for the project involved a comprehensive and iterative process from discovery to implementation. In the discovery phase, extensive market research and analysis were conducted to understand the needs of buyers and suppliers. Planning involved designing a user-friendly interface and developing features to address the identified challenges. The development phase included front-end and back-end development, ensuring seamless integration and functionality. Rigorous QA and software testing were conducted to ensure a high-quality platform.

Key Benefits

  • For Supplier - Freshmarket Hub caters direct produce price access to a wide selection of restaurateurs, hotels and mini-markets in Aruba.
  • For Buyer - Freshmarket Hub serves as the intermediate for the sale of fresh produce by working directly with local Wholesalers. Our aim is to improve procurement efficiency through a centralized kitchen management system.

Comprehensive, iterative process from discovery to implementation, ensuring a high-quality platform through market research, user-centric design, feature development, seamless integration, and rigorous testing.

Results

Overall, the Aruba Food Hub project successfully addressed the challenges of connecting buyers and suppliers in a socially responsible and sustainable manner. It also provided a price discrimination feature that catered to the specific needs of contracted buyers. The platform’s key features and benefits contribute to a transparent and efficient fresh produce trading ecosystem in Aruba.

Technologies Used

Magento PHP MySQL

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