The envisioned solution is to enhance customer experience by improving efficiency, ensuring fast turnaround, and maintaining accountability and accuracy. This will be achieved through the development of a robust CRM platform that empowers the entire ecosystem to provide seamless and effective customer service.
The project aims to implement a Customer Engagement Solution for Trans Maldivian Airways (TMA) to streamline help desk operations, improve customer experience, and enhance communication efficiency with over 80 resorts they serve. The envisioned robust CRM platform intends to ensure accountability, accuracy, and fast turnaround in handling messages and queries. By empowering the entire ecosystem, the project seeks to optimize resort support, increase customer satisfaction, centralize customer information, and enhance overall business efficiency.
Challenges included unstreamlined help desk, slow response times, disjointed communication, accountability issues, manual resort support, low customer satisfaction, and fragmented customer information.
The help desk communication within resorts has suffered from unstreamlined processes, resulting in a range of issues. Notably, slow response times and subpar customer experiences have been prevalent due to the lack of efficient communication channels. The disjointed nature of communication further exacerbates inefficiencies, causing delays and misinterpretations. This, in turn, poses challenges in maintaining accountability and accuracy in addressing customer concerns. The reliance on manual resort support management has proven to be inadequate in handling the volume of inquiries and requests, leading to dissatisfaction among customers. The overarching problem lies in fragmented customer information that lacks a centralized system, making it difficult to access relevant data swiftly. As a consequence, customer satisfaction has taken a hit, largely attributed to the communication hindrances arising from the absence of streamlined help desk processes. To mitigate these challenges and enhance customer satisfaction, a cohesive and integrated communication system needs to be implemented, fostering efficient, accurate, and accountable interactions while consolidating customer information for better service delivery.
The process for developing TMA’s CRM platform involves several key phases. Beginning with Requirement Gathering, a comprehensive understanding of TMA’s needs is acquired. This informs subsequent steps, including Analysis and Planning, which involves evaluating current processes and devising a detailed project plan. Design and Prototyping follow, creating wireframes and interactive prototypes that guide development. Utilizing Agile methodologies, the platform is iteratively built and refined. User-Centric Design ensures an intuitive and visually appealing interface, enhancing user experience. Integration and Testing involve seamless system integration and rigorous testing to ensure functionality. Training and Implementation encompass staff training and smooth platform rollout. Continuous Feedback maintains open communication for iterative improvements. Quality Assurance measures are enacted to guarantee a successful deployment. Finally, Deployment and Support conclude the process, launching the CRM platform and offering post-launch assistance to ensure sustained functionality.
Understand requirements, analyze, plan, design, prototype, agile development, user-centric interface, integration, testing, training, continuous feedback, QA, deployment, support.
The result of the project was a streamlined help desk, improved customer experience, enhanced communication with resorts, increased accountability, automated support, centralized customer information, optimized operations, and a scalable solution for future growth.